Consult our trainings :
Building a business strategy Training
- Participants / Prerequisite
This course offers you an approach for defining a strategy that relies on the company's assets, taking into account all internal and external factors. It shows you how to deploy that strategy and mobilize your teams to enforce it.
- Build a master plan for your company's strategy
- Analyze the background and create a strategic diagnosis
- Identify various analysis assistance tools
- Define your positioning and choose your strategic options
- Oversee the deployment of your main strategic goals
- Improve your leadership to mobilize your teams
- Defining the company's general policy.
- Promoting the company's vision or purpose.
- Deploying the strategic objectives.
- Impact of globalisation.
- E-commerce and consequences.
- Sustainable development and new priorities.
- External analysis:
- Identifying your competitors.
- Assessing the market's supply and demand.
- Studying the competitive dynamic.
- Internal assessment:
- Building the company's value chain.
- Identifying the company's strategic resources.
- Assessing the internal skills and how to transfer them.
Conduct a strategic assessment of a given company.
- Use PEST and SWOT matrices.
- Identifying key success factors.
- Creating the value chain.
- Locating the five Porter forces.
- Creating the BCG and McKinsey matrices.
Create the SWOT and BCG matrices for your company.
- Drawing on your assets.
- Key success factors: Products, clients, technologies, etc.
- Drawing on your competitive advantages.
- Taking your unique features into account: Skills/market position.
- Choosing your strategic options: Cost, differentiation, specialization, diversification.
- Defining the growth strategy: Internal or external?
Define the positioning and growth strategy of a given company.
- Identifying the conditions for successful implementation.
- Taking the corporate culture into account.
- Analyzing each step to maintain an operational dynamic.
- Deploying successfully.
- Orchestrating internal and external communication.