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Consult our trainings :

Building a business strategy Training

Hands-on course
Duration : 3 days
Ref : INI
Price  2020 : Contact us
  • Program
  • Participants / Prerequisite
  • Intra/Tailored

This course offers you an approach for defining a strategy that relies on the company's assets, taking into account all internal and external factors. It shows you how to deploy that strategy and mobilize your teams to enforce it.

Learning objectives

  • Build a master plan for your company's strategy
  • Analyze the background and create a strategic diagnosis
  • Identify various analysis assistance tools
  • Define your positioning and choose your strategic options
  • Oversee the deployment of your main strategic goals
  • Improve your leadership to mobilize your teams

Building the strategy's master plan

  • Defining the company's general policy.
  • Promoting the company's vision or purpose.
  • Deploying the strategic objectives.

Analyzing the company's background

  • Impact of globalisation.
  • E-commerce and consequences.
  • Sustainable development and new priorities.

Creating your strategic assessment

  • External analysis:
  • Identifying your competitors.
  • Assessing the market's supply and demand.
  • Studying the competitive dynamic.
  • Internal assessment:
  • Building the company's value chain.
  • Identifying the company's strategic resources.
  • Assessing the internal skills and how to transfer them.

Hands-on work
Conduct a strategic assessment of a given company.

Strategic analysis assistance tools

  • Use PEST and SWOT matrices.
  • Identifying key success factors.
  • Creating the value chain.
  • Locating the five Porter forces.
  • Creating the BCG and McKinsey matrices.

Hands-on work
Create the SWOT and BCG matrices for your company.

Outlining the strategic orientations

  • Drawing on your assets.
  • Key success factors: Products, clients, technologies, etc.
  • Drawing on your competitive advantages.
  • Taking your unique features into account: Skills/market position.
  • Choosing your strategic options: Cost, differentiation, specialization, diversification.
  • Defining the growth strategy: Internal or external?

Hands-on work
Define the positioning and growth strategy of a given company.

Deploying the strategy

  • Identifying the conditions for successful implementation.
  • Taking the corporate culture into account.
  • Analyzing each step to maintain an operational dynamic.
  • Deploying successfully.
  • Orchestrating internal and external communication.

Developing your leadership

  • Uniting your teams around the strategy.
  • Locating patches of resistance.
  • Using instruments of action.
  • Detecting your employees' skills.
  • Developing collective intelligence.
Participants / Prerequisite

» Participants

Leaders, senior executives, board members.

» Prerequisite

No particular knowledge.

Contact Informations

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Book your place

Submit your request

Time schedule

Generally, courses take place from 9:00 to 12:30 and from 14:00 to 17:30.
However, on the first day attendees are welcomed from 8:45, and there is a presentation of the session between 9:15 and 9:30.
The course itself begins at 9:30. For the 4- or 5-day hands-on courses, the sessions finish at 15:30 on the last day
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