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Creating a realistic, convincing business plan Training
Hands-on course
- Program
- Participants / Prerequisite
- Intra/Tailored
Program
Define, structure, and monitor a business plan. Create the marketing and technical aspects and draft a financing plan (managerial and accounting tools). Evaluate its impact and feasibility, provide contingency plans and abandonment costs. Design marketing and sales pitches for communication.
Learning objectives
- Formalize your ideas and project into a business model
- Structure the drafting of your business plan
- Create a business plan with multiple parts: Financial, technical, and marketing
- Know how to present your business plan and communicate about its distinctive features and its value
- Take a critical view of your own business plan and know how to be objective about its feasibility
PROGRAM
Goals and purpose of the business plan
- Formalizing your ideas and strategic vision.
- Positioning the project.
- Defining the business model.
- Financial calculations.
- Getting financing for capital and operations.
- Finding business partners, manufacturers and salespeople to work with, etc.
- Having a tool for monitoring and overseeing the project.
Hands-on work
Hands-on work Description of different types of business models.
Structure of the business plan
- Standard plan.
- Adapting it to suit any plan's specifics.
- Structure of the written documents.
- Contributors.
Hands-on work
Case study A real estate project.
Building the business plan
- The project's drivers.
- The marketing aspect: Product line, positioning, pricing, sales estimates, etc.
- The technical aspect: Capital investment, procurement, organization, human resources, etc.
- The financial aspect: The balance sheet and provisional profit and loss account, break-even point, ROI, etc.
Hands-on work
Hands-on work Using different methods for estimating sales.
Critical analysis of the business plan
- Identifying key factors for success and risk factors.
- Making contingency plans.
- Implementing simulations and assessing their impact.
- Feasibility and sustainability assessment.
- Calculating the project's abandonment cost.
Hands-on work
Case study Critical analysis of a business plan: Points that show clarity, missing information, etc.
"Selling" the business plan
- Highlighting the project's distinctive features and intrinsic value.
- Proof that the financial estimates are sound and reliable.
- Formal drafting: Form and substance, creating an impactful, meaningful document.
- Oral presentation: Types of presentation, tools to use to gain confidence and win over people.
Hands-on work
Hands-on work Simulated oral presentations of your business plan to a bank.
Participants / Prerequisite
» Participants
Business creators or acquirers, company leaders, product managers, business unit directors, profit center managers, financial executives, operational managers, etc.
» Prerequisite
No particular knowledge.
Intra/Tailored
Book your place
Submit your request
Time schedule
Generally, courses take place from 9:00 to 12:30 and from 14:00 to 17:30.
However, on the first day attendees are welcomed from 8:45, and there is a presentation of the session between 9:15 and 9:30.
The course itself begins at 9:30. For the 4- or 5-day hands-on courses, the sessions finish at 15:30 on the last day
