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Creating a realistic, convincing business plan Training

Hands-on course
meilleur vente
Duration : 2 days
Ref : BUP
Price  2018 : Contact us
  • Program
  • Participants / Prerequisite
  • Intra/Tailored

Define, structure, and monitor a business plan. Create the marketing and technical aspects and draft a financing plan (managerial and accounting tools). Evaluate its impact and feasibility, provide contingency plans and abandonment costs. Design marketing and sales pitches for communication.

Learning objectives

  • Formalize your ideas and project into a business model
  • Structure the drafting of your business plan
  • Create a business plan with multiple parts: Financial, technical, and marketing
  • Know how to present your business plan and communicate about its distinctive features and its value
  • Take a critical view of your own business plan and know how to be objective about its feasibility

Goals and purpose of the business plan

  • Formalizing your ideas and strategic vision.
  • Positioning the project.
  • Defining the business model.
  • Financial calculations.
  • Getting financing for capital and operations.
  • Finding business partners, manufacturers and salespeople to work with, etc.
  • Having a tool for monitoring and overseeing the project.

Hands-on work
Hands-on work Description of different types of business models.

Structure of the business plan 

  • Standard plan.
  • Adapting it to suit any plan's specifics.
  • Structure of the written documents.
  • Contributors.

Hands-on work
Case study A real estate project.

Building the business plan 

  • The project's drivers.
  • The marketing aspect: Product line, positioning, pricing, sales estimates, etc.
  • The technical aspect: Capital investment, procurement, organization, human resources, etc.
  • The financial aspect: The balance sheet and provisional profit and loss account, break-even point, ROI, etc.

Hands-on work
Hands-on work Using different methods for estimating sales.

Critical analysis of the business plan 

  • Identifying key factors for success and risk factors.
  • Making contingency plans.
  • Implementing simulations and assessing their impact.
  • Feasibility and sustainability assessment.
  • Calculating the project's abandonment cost.

Hands-on work
Case study Critical analysis of a business plan: Points that show clarity, missing information, etc.

"Selling" the business plan

  • Highlighting the project's distinctive features and intrinsic value.
  • Proof that the financial estimates are sound and reliable.
  • Formal drafting: Form and substance, creating an impactful, meaningful document.
  • Oral presentation: Types of presentation, tools to use to gain confidence and win over people.

Hands-on work
Hands-on work Simulated oral presentations of your business plan to a bank.

Participants / Prerequisite

» Participants

Business creators or acquirers, company leaders, product managers, business unit directors, profit center managers, financial executives, operational managers, etc.

» Prerequisite

No particular knowledge.
Standard Program     Tailored Program
Yes / No

Contact Informations

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Time schedule

Generally, courses take place from 9:00 to 12:30 and from 14:00 to 17:30.
However, on the first day attendees are welcomed from 8:45, and there is a presentation of the session between 9:15 and 9:30.
The course itself begins at 9:30. For the 4- or 5-day hands-on courses, the sessions finish at 15:30 on the last day